I’ve been sitting on a secret. Typically I open my fat mouth within minutes, not sure why this one stuck. I am attending this year’s Healthy Living Summit! Your next question might be, “what is this summit?”
The conference theme – Healthy Mind, Body and Soul. More specifically: The conference is for food and healthy lifestyle bloggers or those interested in learning more about the topic.
This is the second annual Healthy Living Summit (HLS), as the first was a tremendous hit. There is a bevy of captivating speakers in attendance and I am looking forward to meeting new faces, ultimately learning more about the balance around healthy living. Much more to come later on. I would like to thank Alicia, Dorry and Kelly for laying on the peer pressure extra thick, luhve it!
Yesterday I was browsing GoLite’s website yesterday looking for ways to add to my growing collection of goodies. Among their fabulous gear, they make the my favorite travel jacket I’ve mentioned before that goes with me every time I travel. While on the site, I stumbled upon a philosophy that gave me pause. It was something you find and go, that’s exactly what I was thinking but unable to say:
The GoLite Philosophy:
– We believe there is no better gym than the great outdoors.
– We believe sweat equals clarity and raised heart rates can be better than therapy.
– We believe in runner’s high.
– We believe sore muscles feel good and shirt tans can be sexy.
– We believe in long runs before everyone else wakes up.
– We believe our gear should enhance our experience not be our experience.
– We believe everyday activities are worthy adventures.
– We believe in aerobic meditation.
– We believe memories are more important than souvenirs.
– We believe being in nature is key to happiness.
– We believe we are never too old to play outside.
I’ll take what is “Reading my mind” for $500 Alex. GoLite’s products are tested against their innate beliefs and I have more brand alliance knowing that the company truly believes in giving me the best product, and one they stand by.
If you haven’t had a chance to check out GoLite, I encourage you to do so. They make everything from sports bras to backpacks that, “transform the outdoor athlete’s everyday trail experience with gear that’s light on the planet.” My take, the products are light (as in ounces) and magically hold up, even with Andrew skiing like a mad man down a black.
Any brands you back because of their philosophies?